Real Estate. Designed. Crafted. Perfected.

Philosophy

Real estate found me early, and I never looked back.

Over twenty years ago I fell in love with the craft — the strategy, the preparation, the moment a home finds exactly the right buyer. There is nothing quite like it.

I was trained the old-school way by a seasoned industry veteran — pricing correctly, preparing with intention, and negotiating with discipline. That foundation was refined at Alain Pinel Realtors, refreshed at Compass, and is now fully realized at The List Group.

At its core, this is a fiduciary practice. Not as a policy, but as daily discipline: transparency, clear guidance, and always putting your best interest first.

‍THE LIST GROUP was designed on that conviction. On the belief that every client deserves real estate practiced with skill, intention, and genuine care. Nothing less.

Hollie Guillory
‍Founder & Broker

Hollie Guillory, founder and broker of THE LIST GROUP, Brentwood real estate

AREAS OF PRACTICE

Primary Residences

Where financial decisions and personal attachment intersect.

Thoughtful guidance for a new beginning.

Move-Up / Move-Down Transitions

Where timing and sequencing must align.

Handled correctly, each step strengthens your position.

As-Is Sales

Where condition is part of the strategy.

Positioning determines perception, and outcome.

Life Transitions

(Probate • Trust • Divorce)

Where more is at stake than the property itself.

Handled with structure, discretion, and care.

Land

Where value is defined before anything is built.

Positioning, potential, and timing.

Trophy Properties

Not every property qualifies.

Those that do require an even higher standard.

The best results do not happen by accident. They are built before a single buyer walks through the door.

Strategy

A pricing and positioning plan built around leverage, timing, and buyer psychology.

Presentation

Thoughtful preparation designed to elevate perception before the property reaches the market.

Positioning

The right story, presented to the right buyers, at the right moment.

SOLD.

The outcome of everything that came before it.

Strong outcomes are designed to feel effortless — so the results feel inevitable.

Start a conversation.

Seller Advisory

Insight before action.

Downsizing? Keep Your Property Taxes Low with Prop 19.

What Prop 19 changed for California homeowners.

Why Talk to an Agent Before You Are Ready to Sell?

Because clarity often comes before the decision.

Should I Sell My Home for Cash As-Is?

What sounds simple is not always what’s best.

I Have to Sell.

Sometimes the decision isn’t yours to make. Life makes it for you.

Should I Stay or Should I Go?

You’re not deciding—you’re just starting to think about it.

What Will My Home Actually Sell For?

It’s the question most homeowners ask quietly—before they tell anyone they’re even thinking about it.

Sell First or Buy First?

It’s not a transaction problem. It's a sequencing decision.

SOLD PROPERTIES

The strongest purchases are made with precision and intent —
long before an offer is written.

Position

Structure, leverage, and timing aligned.

Selection

A strategic approach focused on what matters most.

Strategy

Offer structure designed for strength.

OWN.

Thoughtful decisions bring you home.

Strong outcomes begin with confident decisions — guided by the right advisor.

Begin the conversation.

BUY WITH PRECISION

A thoughtful, strategic approach to securing the right home—aligned with your goals, your timing, and the opportunities in today’s market.

Before We See Our First Property Together

Day one. No pressure. No surprises.

Before You Write an Offer

Clear terms. Full transparency. Confident decisions.

How to Read a Property Tax Bill in Contra Costa County

The number you don’t want to miss before making an offer

How to Write an Offer That Gets Accepted

It’s more than just price.

Why Work With a Buyer’s Agent

It’s more than just finding the right home. It’s knowing what to do next.

Your Next Move

The right opportunity is out there.

QUESTIONS, ANSWERED.

When should I reach out?

Anytime. If you have questions, feel free to call, text, or email—whatever’s easiest for you.

What happens in the first conversation?

We start with your questions, talk through what you want to accomplish, and decide where to begin.

What can I realistically expect to net after all costs and fees?

We start here—line by line.
We review every cost and what’s negotiable, so you have a clear understanding of your estimated proceeds. From there, you decide what makes sense and how you want to move forward.

How do you determine the right price for my home?

By combining current market data with years of refined instinct—understanding how to position your home within the market today. The highest value is created through how a home is prepared and positioned.

What does your marketing plan look like beyond just putting it on the MLS?

It starts well before the home goes live. Every property is guided by a tailored plan—built around preparation, pricing, and positioning—so it enters the market with clarity and intent. Designed to reach the right buyer, in the right way, at the right time.

Can I sell my home as-is and still achieve a strong outcome?

Yes. Selling as-is doesn’t have to mean accepting a discounted price. I position homes in their current condition to attract serious buyers—including investors. You’ll have clear options, so you can choose what best fits your timeline and goals.

Where should I start if I’m thinking about buying?

Start with your questions.
We’ll talk through your goals and timing—what’s possible and what’s worth getting excited about. From there, we build the right strategy so you can move forward with confidence and find the right home.