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Affiliate Programs
Affiliate Programs Are Wonderlands
Of Opportunities
by Mal Keenan
Copyright 2024 Mal Keenan
We have previously discussed affiliate programs
in passing. But in this article, we’re going
to get an overview of this subfield of Internet
marketing and how it could help bring about some
stable and generous earnings for you.
It has been said that affiliate programs are the
easiest ways to online riches. There is a lot of
truth in that statement, though it must be remembered
that affiliate marketing is still a job, albeit
one which you could do in the comforts of your own
home, hence, you cannot make the most out of it
without exerting some effort.
Even if you are not familiar with affiliate programs,
I’m sure you have encountered some in your
years on the Internet. For certain, you have visited
a site that was suggesting a book from www.amazon.com
to supplement the information its pages revealed.
That site’s webmaster, my friend, is an affiliate.
And if you decided to purchase the book he recommended,
he would have earned a commission from the merchant
site.
Amazon, indeed, is the first business model for
affiliate programs. There are more, of course, usually
asking the affiliate partner to sell web hosting,
domain names, and tangible products. But it’s
the affiliate programs which offer information products
that often give the highest commissions.
But first, let’s discuss how affiliate programs
work. There are three parties in affiliate programs:
* The affiliate merchant
* The affiliate
* The buyer
The affiliate merchant is the one who has products
to sell. He would establish an affiliate program
to invite affiliates to pre-sell his products. Once
the affiliate finds a buyer, he would recommend
the same to the affiliate merchant. The affiliate
merchant would then sell his products to the buyer.
If the buyer buys, the affiliate merchant would
give the affiliate his corresponding commission.
Selling and pre-selling are two different things.
Pre-selling usually involves referrals and an earnest
attempt to convince the buyer to try the products
being endorsed. When an affiliate enrolls in an
affiliate program, he is given a code which is called
an affiliate link. This affiliate link has his designation
embedded on it, so whenever a sale is consummated
by virtue of the said link, the affiliate program’s
system would be able to determine that the commission
due shall accrue for the affiliate.
Selling, on the other hand, is primarily the task
of the affiliate merchant. This includes payment
processing, delivery and shipment if applicable,
and post-sales support.
Easy isn’t it? All you have to do is to enroll
in an affiliate program, market the products with
your affiliate link, and you could earn wonderful
commissions! Plus, you have the option of automating
everything through your site, or through some creative
strategies that have worked for many people.
But this shouldn’t be taken to mean that affiliate
marketing can only be carried out through your website.
The fact of the matter is, you could be a very successful
affiliate even without the benefit of having a website!
These matters we will reserve for another day, so
again, I plead, bookmark this site and I promise
that you will not regret it.
Affiliate programs can be fertile sources of plentiful
earnings. All you have to do is to choose the right
one. Here are some points to consider in deciding
on an affiliate program:
* Quality of the products
* Salability of the products
* Commission rate dependent of salability of the
products (a highly sellable product with an equally
high commission is ideal, but a highly sellable
product with modest commission is also good, as
finding buyers would be easy)
* Credibility of affiliate merchant
* Support from affiliate merchant
Additionally, you could enroll in as many affiliate
programs you want. But since you could only have
24 hours in a day to do the marketing, there are
risks in diversifying. So proceed with prudence
before engaging in many affiliate agreements.
About the Author
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